Join the Movement to Make Pensions Planet-Positive
Your Pension. Your Power. Our Planet.
My Green Pension is building a new kind of individual and workplace pension shaped by climate justice, transparency, and real-world impact. Your pension belongs to you, and it carries real power, shaping both your financial future and the world future generations will inherit. When your savings align with your values, they become one of the most powerful tools you have to create meaningful change.
We believe pensions can play a meaningful role in supporting a world that future generations can thrive in.
Your Pension Is a Powerful Tool for Supporting Positive Change
Across the UK, more than £3.2 trillion is held in pensions, yet many people are unsure where their money is invested. Pension information can feel complex, and differing sustainability claims can leave savers uncertain about what their pension truly supports.
At My Green Pension, we aim to make pensions clearer and more accessible while supporting a fairer and more sustainable future. Your pension plays an important role in shaping your long-term financial wellbeing, and for many people it is also a way to think about the kind of world they hope to retire into and create for their family.
Imagine your savings reflecting your values by supporting clean energy, protecting nature, and backing organisations that prioritise people and the planet.
Imagine your money working in ways that aim to support positive environmental and social outcomes.
Our Vision
UK pensions have the potential to support over £1 trillion of investment in climate-related solutions, including renewable power, sustainable infrastructure, nature restoration, and innovations that contribute to a fair and lower-carbon transition.
We want to help shift pensions from passive contributors to environmental harm toward options that aim to support positive change.
"The future of life on earth depends on our ability to take action"
David Attenborough
At My Green Pension, we’re creating a new kind of pension experience - one rooted in transparency, climate justice, and empowerment.
We want savers to feel informed, confident, and proud of where their pension money goes.
Our mission:
Invest in good: Support companies committed to sustainability and ethical practice.
See the impact: Enjoy transparency and insight into how your pension aligns with your values.
Drive change: Use your pension power to back environmental and social solutions.
Build your future: Save for tomorrow while supporting a fairer, cleaner world.
And if you want to save what is still beautiful in this world, if you want to save the planet for the future generations, your grandchildren, their grandchildren – then think about the actions you take each day.
Jane Goodall
What Savers Want
Across the UK, demand for greener pensions is growing:
Around two-thirds of UK savers want their pension to help tackle climate change (YouGov/MMMM).
Half of savers say they would consider switching if they knew their pension was invested in harmful industries (ISEP Global).
65% of pension savers believe pensions should reduce climate impact (NEST Research).
72% of UK employees want a responsibly invested workplace pension — yet almost half don’t know whether they already have one (Scottish Widows).
Younger savers show strong demand for lower fossil-fuel exposure and higher investment in positive climate solutions.
The message is clear:
People want their money to support a sustainable future.
But savers have had little visibility or control over where their pension money goes.
It’s time for that to change.
Help Us Build the Future of Planet Positive Pensions
Together with Rocketmakers, an award-winning tech agency, we’re building the My Green Pension platform and app - designed to make sustainable pensions transparent, accessible, and inclusive for everyone.
We’re raising funds to:
Build cutting-edge technology that enables planet-positive investing
Create simple, accessible tools that help savers understand their pensions
Campaign for systemic change across the pensions industry
Empower thousands of people to align their pension with their values
Whether you’re saving for your own future or offering a pension to your employees, you have the power to make your money matter.
View our prototype - built by Rocketmakers
This Is More Than a Pension.
It’s a Movement.
We’re building a community of savers, employers, and supporters who believe finance should serve people and planet.
Join us to learn, connect, and take action and help shape a financial system that protects what matters most.

